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TNT Planet Me (whatever that is) has a full-page ad in the Jan/Feb 2008 issue of Ode Magazine suggesting that wearing flip-flops (aka not wearing socks) can save up to three loads of laundry each year.
I bet this is a great example of someone mentioning an idea in a brainstorming session that was so boring everyone leaped onto the thought without thinking it all the way through, just to get out of the meeting.
(I hate brainstorming meetings. If you have no ideas, you shouldn’t have a meeting. Email an idea-seeking memo and if, and only if, someone has an idea, then hold an idea-fleshing-out meeting.)
Let’s think this through for a moment. When was the last time that sock volume affected your total number of laundry loads?
Maybe, maybe, if you have a big family, and you all wear extra-thick wool socks in the summertime (WHY?), you could accumulate enough of a sock pile to warrant its own load.
Socks are small. If your washing machine is full, you just stuff the extra socks in there, or you stick them in other loads. Are there really people who run sock-only loads (besides the Duggars)?
I’m all about little changes that contribute to a greater good (or decrease contribution to a greater bad, or just make life more efficient overall.) This is not one of them.
Basing your entire initial campaign on an ineffective idea is not a great start, folks.
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